Step 1: What Is Your Message?
If you don’t have any kind of message in the music you create then there is no point in trying to create a “movement”. People need music that identifies with them, soundtrack of their life. If you can’t provide that experience through your music then your wasting your time.
One of my favorite examples is Wiz Khalifa. If you followed Wiz’s career before he blew up, you can tell that he wasn’t always the hippy, stoner guy. At first he was rapping over Dipset type beats with a flow reminiscent of Julez Santana. He wasn’t be authentic with his own experience, but once he did, oh boy did he go didn’t he. Blew up like smoking around leaking propane!
The rap world needed someone like him to fulfill that role for the newest generation. Snoop, Redman, and Method Man did it for their generation, but nobody young had done something similar like that in a long time.
Basically, in business terms, he found his own niche. Be authentic and true to yourself, then finding your niche will be easier, hence finding fans who identify with you will be easier.
Step 2: What Are You For/ Against?
Trying to please everyone, ends up pleasing no one
Just like that old saying goes, you can’t please everyone so don’t even attempt it. It’s a loosing battle.
Instead, once you have found your message, hone in on what it stands for, then what it stands against. You will have to alienate a certain group of people to attract your hardcore fans.
Look at Soulja Boy for example. He started his career doing dance music or songs about women. Very popish and upbeat right? Massive hits and was staying true to himself.
What is he doing now? Street music or Trap Music. People don’t see it as authentic because they don’t recognize him for that.
Now before I continue I must say, I am not in anyway trying to discredit him. Not trying to say he’s not “Real” or “He’s Fake” or “Not Bout That Life”. All I am trying to present are facts, the facts state that the public do not recognize him for that type of music or movement. Even though he is still really successful his street music doesn’t connect to the public the way “Crank Dat” did.
At the end of the day all I want to say is this, always be authentic to the public. If you start off for something then end your career and life on that same message. Don’t switch it up midway because of whatever reason you come to. Even if you are still being real about it, your fans, the public will have a hard time seeing it that way.