Part 1 - The "Free" Guerrilla Marketing Way
If you are low on funds this way is the way to go. When your starting off with peanuts you have to make the best of the situation. The great thing about this method is you can literally translate this anywhere online and offline.
I should warn you before hand that this is not actually “Free”. The time and effort this takes make it so that it is not free. But, if you are hungry enough proceed further…
Step 1: Prospecting
Go out and find you target audience! Think to yourself for a moment, where would your potential fan be located at?
If your on Facebook I’m sure you like 1000 goofy pages that share memes – Go for the ones that target the Hip Hop/Rap niche.
Then simply read through comments and research the people behind the comments. Would they be the type of person that would be a fan of your music?
If your answer is Yes, then add them/follow them/ ect.
Step 2: Build The Relationship
Once they confirmed your add go ahead and start engaging with them but please whatever you do….DO NOT SPAM THEM!
Do not – Send them a message to your track/video/mixtape
Do not – Blast your track on their wall
Do not – Do anything similiar to the above
This only serves to alienate people who might have actually liked your shit!
Instead, do this….Genuinely become friends with these people. I’ve made tons of true friendships just doing it this way. They will see that you are a human and not just some random person online.
Protip: To engage them start with liking, retweeting, favoriting, sharing, commenting their posts with true interest. Once you’ve done that send them over a personal message thanking them for the add.
Continue from that point when they message you back. Wait about 7 back and forths before you bring up your music. When you do politely ask them for an opinion. If they like then you know you got a fan in your midst!
Step 3: Followup
Followup with your fans is the most crucial aspect to this process. You built the relationship by personal engagement so you must continue those personal gestures. Otherwise they will become disengaged or worse resent you for it.
The followup process will also start getting you on the good foot with selling your music and merchandise. These are the people that will help you build your movement so please treat them with kindness and respect. Always ensure quality when they come to spend their well earned money with you.